Getting visitors is the main goal of a website. We must think about the user experience for making our website popular. While talking about user experience, many of us think to provide quality information and visually improve the website. But most of us forget about the major task for both user experience and SEO is website speed optimization.
Website speed optimization is very important so you can’t be successful if your website is slow. If your website is slow, then you are surely going to lose both search engine rank and visitors. Nobody will wait a long time for loading a web page. People will go to another site and find their required solution.
Simply think about you. What you usually do when a web page takes more time to load? I am sure that you forget about that page and go for another. If your web page is also slow, then your visitors will do the same with you. Even most of the time it depends on your web page speed that your visitors will stay on your web page or not.
In case of website speed optimization, two basic question comes to my mind:
- How to check website load time?
- How to improve web page speed?
According to me, these two questions cover the entire website speed optimization. In this article, I will show you complete website speed optimization by answering these two questions. So after reading this article, you will learn how to test and increase a web page speed.
Website Speed Optimization - Check Website Load Time:
You should be conscious about your website speed from the very beginning. Remember, a slow website may be ignored by search engines too. This will badly affect your SEO and search engine’s rank. I have already told you about the importance of website speed optimization for users and SEO. So let’s go for the first question.
How to check website load time?
If you analyze, then you will find that every successful blog is fast loading. For making your blog successful, you must reduce your website’s maximum load time. But before taking any step, we should know how to test our web page speed. There are many online tools available out there to analyze web page speed.
In this article, I will suggest you top 5 tools to check website load time. These tools are reliable and generate an accurate result. You can use one of this tool to check your web page speed.
Among many tools, this one is my favorite for measuring website’s load time and performance. According to me, this one is best, and I will recommend you to use this tool.
GTMetrix will generate a complete report of your web page speed. It will analyze and suggest you every critical issue of your site based on website speed optimization. The auto generated report of GTMetrix includes both page speed and ySlow.
From the historical report of GTMetrix, you will come to know how the page load time of your site is changing day by day. Here is a screenshot:
- The complete page load report is automated.
- You will get some additional reports like YSlow and PageSpeed.
- You can make a comparison between two URL.
- There is no significant negative impact is found for this tool.
According to me, this is the second best tool for measuring a web page speed. One can easily understand its features, so this tool is very user-friendly. After analyzing page speed with this tool, you will get a complete load time report for the different location. If your website is slow, then this tool will give a suggestion for your web page speed optimization.
- Page load time report summary will be presented to you.
- You will get a complete report for the different location.
- YSlow report is also available.
- We could miss some valuable information while using this tool because the ergonomics is very weak.
- This tool will not generate an automated page speed report.
- Each and every element will be analyzed with this page speed measuring tool.
- It will generate additional reports on missing attributes, page size, compression, etc.
- You will not get a complete solution for improving web page speed.
- The final result part is based on 56k connections.
Still now the suggested tools provide complete, and detail report on page speed but this tool will not provide a complete report. This page speed analyzing tool will show you only the final load time of your webpage. So this is a simple tool to know your web page speed without analysis report.
Note: Before using this tool, please clear your browser history and cache files to get accurate web page load time.
Using firebug is very easy because this is a browser extension. This extension will work fine with firefox and google chrome. It is used by many web developer worldwide for measuring web page speed.
Another great extension is YSlow for measuring web page speed. This is most powerful page speed analyzing extension which can explain almost every element of a web page and provide a complete report on page speed.
- The page speed analysis report generated by these extensions will be perfect.
- Web developers love these extensions.
- Some additional useful tools like Smash it image compression comes with these extensions.
- These are not automated.
- Only chrome and firefox supports these extensions.
Now you know how to analyze your web page speed. Use one of these tools to measure your website load time. See how fast your website is. We have done the first part of website speed optimization.
Website Speed Optimization - Improve Web Page Speed:
Now let's see the second part of website speed optimization which will let us know how to improve our web page speed. In this part of website speed optimization, we will learn several ways to make our website fast.
How to improve web page speed?
Validate And Minify CSS: I have noticed that many website’s CSS files are not well-formatted and contain a lot of errors. My suggestion is validating your website’s CSS codes by using w3css validator. Also, try to minify all of your CSS files to improve page load time. You can use this tool to minify CSS.
Validate And Minify HTML: If you are using any third party template then you should validate the HTML code by using w3html validator. Simply visit the link and put your web address into the address box to validate HTML of your website. For increasing page load time you can minify HTML of your site. This is the recommended tool to minify HTML.
Optimize Media Files: Unnecessary use of media files will slow down your website. Media files take more time to load than text. Before uploading media files on your blog, you should compress those file size to increase page speed.
The most used media file is the image so try to resize images before uploading in your blog. That meant if you need an image which width will be 650px then don’t upload 2000px and then set width with parameter through CSS like “width=’650px’.” Try to crop and resize that image into 650px and then upload it.
The best format for web image is JPEG and PNG. If you need to use GIF image, then try to use this format for only small images. Try to avoid TIFF and BMP formatted images. Always use ALT text for making your images more SEO friendly. For WordPress user, the recommended image compression plugin is WPsmash.it.
Enable gZip Compression: For compressing your entire web page for fast browsing, you could enable gZip compression. Here is a tool to check if your website is gZip enable or not. If you can, then you should use a cache system. This will make your web page faster.
Other Tips To Increase Page Speed: Turn off trackback and pingback service if you don’t need them. Update your blog regularly. Clean database logs files. Detect broken links of your blog and fix them. Learn how to fix broken links here. Moderate comments regularly. Try to keep your blog fresh. Try to use fewer redirects in your blog.
So now you know website speed optimization for improving SEO and user experience. Hope this article was helpful for you. You can provide feedback and suggestion regarding this article through comment and share.